Alex Kholodenko is a dedicated Legacy Strategist who helps individuals and families protect what they have built while preparing confidently for retirement and the future. Originally from Kyiv, Ukraine, Alex immigrated to the United States as a young adult and has called the San Francisco Bay Area home since 1992. Today, he lives in Belmont, California, with his wife, Olga, where they raised their two sons.

Alex brings decades of experience across technology, entrepreneurship, commercial real estate investing, tax preparation and planning, insurance, and retirement planning. After more than 20 years working with Fortune 500 companies and Silicon Valley startups, he co-founded a commercial real estate investment company and gained firsthand experience navigating investments, changing economic conditions, and long-term financial decisions.

Today, Alex serves as an Associate Estate Planner, Estate Protector, and Licensed Insurance Broker and holds the NSSA® and CLTC® designations. He helps families understand estate protection, Social Security, retirement income, life insurance, and long-term care strategies while making complex concepts easier to understand.

Outside of work, Alex enjoys spending time with his family, traveling, following sports and technology, investing, and continuing his personal growth.